Lora Perry's Blog
As you know, there are many social media platforms to utilize as a tool to support your own growth, expansion, and that of your business. And I've used them all. Most recently, I've dived deep into the TikTok platform and learned it's patterns, algorithms and inner-workings.
In the TikTok...
What you share with the world, what you create, and what you bring into this life is bigger than the ego, so I'm not surprised that the ego gets scared when it comes to new things, new experiences, or putting ourselves (and our message) out there.
The ego does have a job: to keep you safe and if...
I held a 90-day intensive earlier this year where a group of 6 students went through a live intensive course to learn about creating a product or service and marketing it. After the program, a student said something you may find helpful. She said (not verbatim):
"Here I am trying to sell my...
Every social media algorithm is different and unique, but they all have the same purpose: To know who to deliver your content to. Without a clear path, your content doesn't get delivered. Not in the beginning anyway.
A social media algorithm is akin to a mailman, an address, and a zip code. This...
My definition of vanity metric:
"A number that looks good from the outside but will have little to no influence on the actual gross income of a business." - Lora Perry
If you're interested in building a business and attracting those you want to help through social media or expanding the amount...
I once heard a story about two dogs owned by the same owner. The dogs were of the same breed and the same age. One dog is a goal-getter, let's call him Rocco. Rocco loved to play fetch; throw the stick as far as you can and Rocco takes off after it, kicking mud, charging through the tall grass...
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SoulPreneur Tip #9:
Start Simple. Keep it simple.
I was chatting with a client the other day, he's been working on a business project for a while now and he said that every time he starts, he gets some kind of block that shuts him down completely. Stops...
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SoulPreneur Tip #8:
Understanding Lead Magnets & Customer Magnets
As you may know by now, lead magnets are a small service or item, digital or otherwise that you offer the public in exchange for their contact information. But it goes a lot deeper than...
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SoulPreneur Tip #7:
When You're Feeling Stuck, Do This.
Many soulpreneurs I talk to are trying hard to move to the next level in their business.
They're trying to do things right.
Trying to make the right moves.
Planning. Organizing. Thinking....
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SoulPreneur Tip #6:
Clearing Your Energy Blocks
There are 3 main energy blocks. At the end I'll tell you which one STAYS FOR GOOD!
The first type of energy block: Illusions. Here is an example. Most people think they need intense...
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SoulPreneur Tip #5: CLAIM YOUR INHERITANCE.
This is simple but not always easy.
Last week I told you a story about how much success I felt in my private investigation business.
And I did... until 5 years later I felt my service in...
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SoulPreneur Tip #4:
Get clear on YOUR definition of success.
Back when I started my first business, my definition of success was simple. Because I started my business as a hobby and I had no expectation or thought as to where it went. I...
