SoulPreneur Prosperity Academy Blog
Demographics vs. Psychographics: How to Market with Soul and Attract the Right Clients
By Lora Perry | SoulPreneur Prosperity Academy | www.loraperry.com
We don’t buy things just because they make sense. We buy because of how they make us feel.
Think about the last purchase you...
We Are SoulPreneurs: Portal Openers, Leaders, Guides, and Architects of Transformation
By Lora Perry | SoulPreneur's Prosperity Academy | www.loraperry.com
Labels don’t define us. Whether we call ourselves coaches, priestesses, healers, mentors, leaders, or guides, the title is secondary to...
The Three Core Pillars of a Strong Business Foundation
Article 3 of 5 in the Business Building Series
Every successful business is built on a solid foundation. Without structure, even the most inspired ideas can crumble. Entrepreneurs often focus on external strategies without ensuring they have...
Common Gaps and Pitfalls in Business Growth
Article 5 of 5 in the Business Building Series
Many entrepreneurs experience stagnation, burnout, or financial struggles, not because they lack talent or dedication, but because they fall into common gaps and pitfalls that block sustainable business...
How to Structure Your Business for Sustainable Growth
Article 4 of 5 in the Business Building Series
Growth is exciting, but sustainable growth requires intention and strategy. Many entrepreneurs experience rapid growth only to burn out or struggle with inconsistency. The key to long-term success...
The Three Core Actions for Business Success
Article 2 of 5 in the Business Building Series
Success in business isn’t just about having a great idea; it’s about taking aligned and strategic action. Many entrepreneurs find themselves stuck in planning mode, overthinking their next steps,...
The Energetic Foundations of Business Building
Article 1 of 5 in the Business Building Series
Building a business isn’t just about strategy, marketing, and sales—it’s about energy. Your success as an entrepreneur is deeply connected to the energy you bring into your business....
What you share with the world, what you create, and what you bring into this life is bigger than the ego, so I'm not surprised that the ego gets scared when it comes to new things, new experiences, or putting ourselves (and our message) out there.
The ego does have a job: to keep you safe and if...
I held a 90-day intensive earlier this year where a group of 6 students went through a live intensive course to learn about creating a product or service and marketing it. After the program, a student said something you may find helpful. She said (not verbatim):
"Here I am trying to sell my...
Every social media algorithm is different and unique, but they all have the same purpose: To know who to deliver your content to. Without a clear path, your content doesn't get delivered. Not in the beginning anyway.
A social media algorithm is akin to a mailman, an address, and a zip code. This...
My definition of vanity metric:
"A number that looks good from the outside but will have little to no influence on the actual gross income of a business." - Lora Perry
If you're interested in building a business and attracting those you want to help through social media or expanding the amount...
I once heard a story about two dogs owned by the same owner. The dogs were of the same breed and the same age. One dog is a goal-getter, let's call him Rocco. Rocco loved to play fetch; throw the stick as far as you can and Rocco takes off after it, kicking mud, charging through the tall grass...
