Welcome to Your Weekly SoulPreneur Tip + Soulpreneur Academy News!
SoulPreneur Tip #11: Followers are Only Vanity Metrics
My definition of vanity metric:
"A number that looks good from the outside but will have little to no influence on the actual gross income of a business." - Lora Perry
If you're interested in building a business and attracting those you want to help through social media or expanding the amount of people you can help, then posting on social media is a good place to put some of your energy.
However, I see a lot of businesses putting a ton of energy to post online thinking that it will get them sales, clients or customers, but it rarely works that way. This is different of course for e-commerce and retail, so I'm specifically talking about selling your programs, coaching and courses: services.
Followers are simply individuals who have an interest in what you're sharing, your energy, your content, or the solutions your offering. That's it. They still have to be converted into paying customers.
The best way to do this, I always preach, is to get them off of social media and into your subscriber list or any list where they can be nurtured regularly and personally by you.
There are many different ways to convert followers into paying customers, so you can pick what works best for you, but here's the overall 3 step process:
1. They follow you to learn or experience more 2. They convert into a more interested prospect by you nurturing them 3. They convert into a paying customer.
Social media is optional. I've run many businesses successfully with zero social media. It is however recommended. Just make sure you use it as a tool and not allow it to determine your sense of worth or self-belief! Here are a few benefits of posting on social media and using it as a tool to support your business:
- You can reach more people and attract them to you
- You can share, educate, and inspire for free
- There are some paid options for content on some platforms
- Posting on social media regularly can help you get very clear on your messaging and content that resonates with your avatar & target market, this is one way you can get really clear on your product, services, and who you love to work with.
When it comes to posting on social media, there are processes separate from your business to posting regularly in a way that hooks people into what you're offering. It is tied to your business of course, but is also essentially separate from it. So it's important for you to determine if this is even something you want to infuse your energy into regularly.
It can be especially helpful when starting a new business.
The reason I share this with you is because we will be sharing our data with you, our follower counts, subscriber counts, active students and/or academy graduate counts so you can see how we grow from the outside-in/inside-out. And in case we (or you) rack up followers, its important to remember that there is still lots of work to be done behind the scenes - This goes for any and every business or person selling online.
Finally, it's important to know that vanity metrics don't mean anything or much to someone's bottom line. I've worked with individuals with millions of followers that were broke. And I've worked with businesses with 100 followers that hit 6 and 7 figures.
Just like anything, social media is a tool that when optimized and used in the best way for you and your business, it can pull in a lot of people to convert into paying customers.
If you have questions you'd like answered sumbit your question to [email protected] and I'll answer.
SOULPRENEUR PROSPERITY ACADEMY NEWS
The SoulPreneur Prosperity Academy is a brand new Academy focusing on assisting lightworkers and soulpreneurs with building their businesses, stepping into prosperity, and building a life they love that works for them. All the while bringing new support systems, programs, products, and structures to the New Earth. We are all on our own journey and yet, we are on a collective journey as well, and that is what we nurture. The seed within. The see within you. I'm on this journey, too. We are all in this together!
We've got a lot in store for you! GRAB these while you can! You're VIP so grab these offers as they're currently priced!
- The SoulPreneur Prosperity Intensive is now accepting students at a VERY discounted price until August 31st. The price is normally $1,497 but for the first 5 students, it's only $197 with code: ROCKON90. This is a crazy low price offered only to you until the end of the month, especially considering one of our graduating students said they would have spent 30k on this same education. Learn more here.
- The SoulPreneur Starter Kit! is now available to get you started with your soulpreneur journey! This starter kit will help you learn the A-Z Actions necessary to get started as well as the 1 Hierarchy Principle and 5 new principles of soulpreneurship I live by and teach my clients and students. Grab Your Starter Kit! HERE
- Robert Jones and I have brand new podcasts episodes coming up this month on The Final Phoenix Podcast as season 3 opens it's debut into SoulPreneurship and Soul-Coaching. Its a beautiful blend of spirituality, business, being and doing, and remembering who we are as we build and navigate in a 3D Physical World and transition into the New Earth Frequency. Expect other SoulPreneur guests as well, maybe even you!
- New 1 on 1 coaching packages are still in the works and coming soon for those of you who've asked, an update here will be announced shortly!
- STATS! Keep an eye out for this! As soon as I have some room to rest I'll gather this starting info and share with you here! I'm sharing our stats with you as we grow. What does this mean?! We'll start sharing our subscriber counts, member counts, and other numbers to help you see how we grow the SoulPreneur Prosperity Academy as a brand-new online business. Keep an eye out for this! As always, we'll keep sharing our marketing methods and what works. You're along for the ride!
WHAT HAPPENED LAST WEEK
We've been working diligently on completing the SoulPreneur's Prosperity Intensive and The SoulPreneur's Starter Kit! so you can jump in and start learning and applying immediately. We don't have time to wait around here so let's go!
This has a lot to do with writing the info-letter (sales letter), sifting through the testimonials and feedback with a fine tooth comb, and making sure that everything is working smoothly from the back end of our site so you have a smooth experience moving forward.
We've also been running tests with using tiktok as a delivery system to attract those we can help. I know some of you are here from our tiktok posts, and we love to show you as transparently as possible how we brought you to our door. Thank you for being here!
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SAVE THE DATES!
- The Next Lightworker's Lounge Call is Tuesday, September 3, 2024. Learn More Here.
My final words this week are this...
What we focus on, grows. We know this. A better way to see this is:
You are always building what you spend your time on and your energy is infused into everything you spend your time on.
So, do an audit of your time to find out what you've been building.
Another option is to just look around and see where you're at. It's telling for sure.
Let us stay dedicated to our path.
See you soon.
Lora
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